Updates to Kebony Canada profile — for Acelab team
“OVERVIEW” Section:
Fix resolution of hero image, and slide it up so that there’s less sky and more decking!
I have made a before&after slider (below) that shows the low-res version you have vs the actual photo.
I believe you have the photo already but if not here it is.
Add manufacturer location: Toronto
Main blurb: Replace what you’ve added with the following:
Kebony is the world’s leading dually-modified wood. Our patented process significantly enhances strength and longevity through a patented process that involves less environmental impact than any other remotely comparable product.
Our technique involves using furfural alcohol — a bi-product from sugarcane manufacturing — to modify the wood. Two major actions are happening simultaneously in the wood cell: Through active modification, the bio-based liquid reacts with OH-groups present in wood to significantly reduce its natural hygroscopicity. Through passive modification, the bio-based liquid forms a polymer that reinforces the wood, which contributes directly to its strength and hardness and gives it its caramel brown colour.
The efficacy of the Kebonization process is what allows us to warrant the product for 25 years as decking and for 30 years as siding — and what led to the company to be recognized as Technology Pioneer by the World Economic Forum, listed as a Global Cleantech 100 company, and ultimately embraced by leading architects and developers all over the world for a wide variety of applications.
Video: Please replace placeholder video with this video: https://youtu.be/qQoD0c_q5QU?si=ap-dOBreug3vnwzp
Row of three features — replace current text with the following (photos stay the same):
Durable in Nature
You understand the need to design projects that make a difference and leave a legacy for future generations. That’s why we only source FSC®-Certified wood and use an eco-friendly modification process.
Now More Than Ever
With ipé’s recent inclusion on the CITES list, there is no longer an excuse for it to be specified. Kebony is the natural alternative, bringing with it ease of installation and an industry-leading warranty.
Peace of Mind
Specifying wood into your project should bring excitement, not more headaches. Don’t let your wood product choice change the narrative around your project.
“EXPLORE PRODUCTS” Section:
Explore Products section: Change “Decking & Pavers” to “Decking” (unless it’s fully hard-wired into the system here, as you mentioned it is in the tag at the top of the main page).
Explore Products section: Can you remove the need to click the “See more” button, and instead display all products on page load?
“INSPIRATION” Section:
Please remove all of the current photos (many are low-res, distorted, and not even Kebony) and instead just add all of the project photos we used for the actual products.
Actual Product Pages:
Photos: Top-left photo should be project (as you’ve done it), but then top-right should be dimensions; bottom-left should be “New”; bottom-right should be “Weathered”.
Under “Design Options”, the blurb should appear in its entirety on page-load — the user shouldn’t have to click “View more”.
Bottom of Page:
Social links: Remove Youtube link.
Change link from https://www.northonsixty.com/kebony-overview to www.northonsixty.com/kebony
Fix apostrophe: each clients’ projects should be each client’s projects